Fables Of Abundance: A Cultural History Of Advertising In America
A cultural history of advertising in America that traces how advertising has shaped consumer culture and social values.
Work Information
Advertising has done more than sell products; it has shaped the form of desire itself.
This study rereads advertising not as a mere commercial technique but as a cultural apparatus that has reshaped desire and self-understanding in modern America. Through rich examples, it traces how myths of abundance were constructed.
Book Information
- Publisher
- Basic Books
- Published
- 1994-11-24
- Pages
- 512 pages
- Language
- 英語
- Size
- 16.51 x 4.45 x 24.77 cm
- ISBN-13
- 9780465090761
- ISBN-10
- 0465090761
- Price
- 11319 JPY
- Category
- 洋書/Professional & Technical/Business Management/Marketing & Sales
Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.
Reviews
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Great condition
this book was about 20 something dollars. i paid 4 and some change for this new book!!!!! it got in the mail around four days later with the standard mail, meaning, they shipped it as soon as one day from purchase. am super satisfied with the service. will definitely purchase future books from this store.
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No problems here!
Product arrived quickly and as expected!
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Five Stars
Dense and/but brilliant.
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Does American History End in 1900?
Advertising has become ubiquitous, on television, in the subway, on web pages, even on clothing. Even our ideas and opinions, religions and romances, have become commodified, slanted, and marketed. And most of the flood of commodification is the product of the postwar communications boom. Before 1950, one had newspapers, magazines, radio, and the occasional newsreel. Before 1900, one had placards and fliers. So why is this book exclusively about the 19th century? The 19th century deserves 1 chapter, not all 400 pages. I am only vaguely interested in P.T. Barnum, but fascinated by how Tony the Tiger recreated American breakfasts during the Baby Boom. Or if Lear wanted to aim his book at historians, why the audacity to title it "a cultural history of American advertising"? It omits the most interesting eras of American advertising.