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Edition 18 (2014) Winner
Yvon Chouinard
イヴォン・シュイナード
Ivon Shuinarudo
Profile
- Gender
- Male
- Born
- 1938-11-09 (Lewiston, Maine, U.S.)
- Nationality
- United States
- Languages
- English
- Religion
- Catholic
- Residence History
- Lewiston, Maine (birthplace) → Southern California (moved in 1947)
Career
- Occupations
- Rock climber, Environmentalist, Businessman, Author
- Active Years
- 1957-
- Memberships
- Sierra Club member, Associated with American Alpine Club
- Influenced By
- Royal Robbins, Tom Frost, Fred Beckey
- Influenced
- Entrepreneurs and designers in the outdoor industry, Portions of the modern environmental movement (corporate environmentalism)
Awards
| Year | Award | Work | Category | Organization | Result |
|---|---|---|---|---|---|
| 2018 | John Muir Award | — | — | Sierra Club | 受賞 |
| 2023 | Time 100 | — | — | Time magazine | 選出 |
| 2008 | Honorary doctorate (Bowdoin College) | — | — | Bowdoin College | 授与 |
| 2021 | Honorary degree (Bates College) | — | — | Bates College | 授与 |
Awards & Nominations
Works
Major Works
Climbing Ice
1982 Climbing / TechnicalA practical technical book about ice climbing techniques and history, including the author's equipment innovations and technique developments.
Let My People Go Surfing
2005 Business / MemoirA memoir and business book recounting the founding of Patagonia and its company philosophy, advocating sustainability and corporate responsibility.
The Responsible Company: What We've Learned from Patagonia's First 40 Years
2012 Business / GuideA practical guide summarizing lessons from Patagonia's experience on running a responsible company.
Simple Fly Fishing: Techniques for Tenkara and Rod & Reel
2014 Fishing / PracticalAn introductory-to-practical fishing guide covering both Tenkara and rod & reel techniques, including the authors' perspectives on nature and simple gear.
Bibliography
- Climbing Ice (1982)
- Let My People Go Surfing (2005)
- The Responsible Company (2012)
- Simple Fly Fishing (2014)
Adaptations
- Featured in Valley Uprising (appears as one of the protagonists)
Style & Themes
- Literary Style
- Practical, straightforward styleExperience-based memoir and case-driven narration
- Recurring Motifs
- Nature and fieldworkEquipment and technical innovationCorporate ethics and responsibility
Legacy
Known for technical influence on climbing and for presenting a model of corporate environmental stewardship through Patagonia. Regarded as a pioneer linking business and environmental activism.
Academic Societies
- Sierra Club
- American Alpine Club (associated)
In Popular Culture
- Appearance in the documentary film Valley Uprising
Quotes
-
The best thing we can do is to use business to inspire and implement solutions to the environmental crisis.
Source: Let My People Go Surfing and related writings (2005)
Trivia
- In 2022 he donated Patagonia's ownership to a trust to ensure profits address climate change.
- Started making pitons in a coal-fired forge in 1957 and founded Chouinard Equipment, a precursor to what became Black Diamond Equipment.
- Co-founded 1% for the Planet in 2002 to channel a portion of company sales to environmental causes.