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Yvon Chouinard

イヴォン・シュイナード

Ivon Shuinarudo

Profile

Gender
Male
Born
1938-11-09 (Lewiston, Maine, U.S.)
Nationality
United States
Languages
English
Religion
Catholic
Residence History
Lewiston, Maine (birthplace) → Southern California (moved in 1947)

Career

Occupations
Rock climber, Environmentalist, Businessman, Author
Active Years
1957-
Memberships
Sierra Club member, Associated with American Alpine Club
Influenced By
Royal Robbins, Tom Frost, Fred Beckey
Influenced
Entrepreneurs and designers in the outdoor industry, Portions of the modern environmental movement (corporate environmentalism)

Awards

John Muir Award
2018
Organization: Sierra Club
Result: 受賞
Time 100
2023
Organization: Time magazine
Result: 選出
Honorary doctorate (Bowdoin College)
2008
Organization: Bowdoin College
Result: 授与
Honorary degree (Bates College)
2021
Organization: Bates College
Result: 授与

Awards & Nominations

Works

Major Works

Climbing Ice

1982 Climbing / Technical

A practical technical book about ice climbing techniques and history, including the author's equipment innovations and technique developments.

Climbing techniqueEquipment innovationPractical instruction

Let My People Go Surfing

2005 Business / Memoir

A memoir and business book recounting the founding of Patagonia and its company philosophy, advocating sustainability and corporate responsibility.

Corporate ethicsEnvironmental stewardshipWork-life balance

The Responsible Company: What We've Learned from Patagonia's First 40 Years

2012 Business / Guide

A practical guide summarizing lessons from Patagonia's experience on running a responsible company.

Sustainable managementResponsible supply chainsCorporate social responsibility

Simple Fly Fishing: Techniques for Tenkara and Rod & Reel

2014 Fishing / Practical

An introductory-to-practical fishing guide covering both Tenkara and rod & reel techniques, including the authors' perspectives on nature and simple gear.

Coexistence with natureSimple gearTechnique and philosophy

Bibliography

  • Climbing Ice (1982)
  • Let My People Go Surfing (2005)
  • The Responsible Company (2012)
  • Simple Fly Fishing (2014)

Adaptations

  • Featured in Valley Uprising (appears as one of the protagonists)

Style & Themes

Literary Style
Practical, straightforward styleExperience-based memoir and case-driven narration
Recurring Motifs
Nature and fieldworkEquipment and technical innovationCorporate ethics and responsibility

Legacy

Known for technical influence on climbing and for presenting a model of corporate environmental stewardship through Patagonia. Regarded as a pioneer linking business and environmental activism.

Academic Societies

  • Sierra Club
  • American Alpine Club (associated)

In Popular Culture

  • Appearance in the documentary film Valley Uprising

Quotes

  • The best thing we can do is to use business to inspire and implement solutions to the environmental crisis.
    Source: Let My People Go Surfing and related writings (2005)

Trivia

  • In 2022 he donated Patagonia's ownership to a trust to ensure profits address climate change.
  • Started making pitons in a coal-fired forge in 1957 and founded Chouinard Equipment, a precursor to what became Black Diamond Equipment.
  • Co-founded 1% for the Planet in 2002 to channel a portion of company sales to environmental causes.